Digital Pre-Show
Cineplex Media Pre-Shows give moviegoers even more reasons to get to the theatre early and grab their favourite seats. The Pre-Show is an entertainment experience in itself, presenting a mix of current entertainment news and interviews, updates on stars, upcoming releases and advertising that engages and entertains audiences. The Pre-Show is a powerful advertising opportunity, delivering very strong awareness to advertising, and enhancing the movie entertainment experience.
Pre-Show Formats
TIMED: The timed Pre-Show screens offer three timed PODs for advertising: POD 1 (0-7 minutes to showtime), POD 2 (14-7 minutes to showtime) and POD 3 (14-21 minutes to showtime) with delivery to the screen via Kodak HD digital or DVD projection.
LOOPED: The looped Pre-Show screens are delivered via DVD projection with the show running in a continuous loop during the 21-minute Pre-Show period. All advertising is purchased as Run-of-Schedule (ROS).
All Pre-Shows run for 21 minutes prior to showtime and are projected in a 16 x 9 format.
Advertising is available in three formats: Cineplex Entertainment Pre-Show HD, Empire Pre-Show DVD, and DVD loop shows.
Advertising is sold in timed PODs for Cineplex Entertainment DSL HD screens as well as Empire Atlantic region screens. All other DVD Pre-Show screens are sold in a continuous loop format (Cineplex Entertainment DVD screens, Fortune, Festival, Alliance, Landmark and Empire Theatres Ont-B.C.)
Advertising may be placed in front of all films or family genre or adult genre releases.
The Pre-Show offers national coast-to-coast coverage as well as regional and market-specific flexibility.
Supplying your creative in the incorrect format can result in extra costs and missed deadlines. Your contract will clearly state which media was purchased. If you are unsure which production specs you require or how to use them, contact the Cineplex Media production team at 416-539-8800 ext. 259 or your sales representative.
-
Cineplex Entertainment (HD)
The Cineplex Entertainment Pre-Show HD program runs 21 minutes before showtime with delivery to the screen via Kodak DSL HD digital projection and offers THREE advertising time periods (PODs) to reach waiting audiences: POD 1 (0-7 minutes to showtime), POD 2 (14-7 minutes to showtime) and POD 3 (14-21 minutes to showtime). Advertisers may choose to provide their spot as either a still image, a still image with animated (moving) elements, or as a full motion video image conforming to the following specifications.
Click here to download the digital full MOTION pre-show HD production specifications.
Click here to download the digital ANIMATED slide production specifications.
Click here to download the digital STILL SLIDE pre-show production specifications.
-
Empire Theatres 16x9 Standard Def (SD) DVD Pre-Show
The Empire Pre-Show is a digital DVD Pre-Show in 16 x 9 aspect ratio format with unique content produced for Empire Theatres. The Empire Pre-Show also runs 21 minutes to showtime and is sold with the same advertising time PODs and advertising availabilities as the Cineplex Entertainment Pre-Show HD.
Click here to download the EMPIRE DVD SHOW specifications.
-
DVD Loop 16 x 9 Standard Def (SD) Pre-Show (Cineplex, Alliance Atlantis, Cinema Galeries, Cinemark, Festival and Landmark Cinemas)
The DVD looped pre-shows run continuously and run on-screen 21 minutes prior to showtime. These shows are projected in a 16 x 9 format and feature the Cineplex Entertainment pre-show content. All advertising is purchased as Run-of-Schedule (ROS).
Click here to download the DVD LOOP specifications.
2010 Production Schedule for: Digital Pre-Shows
| Month |
Start/End Date |
Material Due |
Cycle Weeks |
| Jan |
Jan 1 - Jan 28 |
Dec 7, 2009 |
4 |
| Feb |
Jan 29 - Feb 25 |
Jan 13 |
4 |
| Mar |
Feb 26 - Apr 1 |
Feb 9 |
5 |
| Apr |
Apr 2 - Apr 29 |
Mar 17 |
4 |
| May |
Apr 30 - May 27 |
Apr 14 |
4 |
| Jun |
May 28 - Jul 1 |
May 11 |
5 |
| Jul |
Jul 2 - Jul 29 |
Jun 15 |
4 |
| Aug |
Jul 30 - Aug 26 |
Jul 14 |
4 |
| Sep |
Aug 27 - Sep 30 |
Aug 11 |
5 |
| Oct |
Oct 1 - Oct 28 |
Sep 15 |
4 |
| Nov |
Oct 29 - Dec 2 |
Oct 13 |
5 |
| Dec |
Dec 3 - Dec 30 |
Nov 17 |
4 |
| Jan, 2011 |
Dec 31 - Jan 27, 2011 |
Dec 7 |
4 |
|