Interactive Media Zone

Wall-to-wall consumer interactions.

Available in 30 of our theatres from coast to coast, Cineplex's Interactive Media Zones offers a wide range of ways for clients to engage with our guests in theatre lobbies. Choose to run existing creative on the massive 84" side screens or 112" centre screen, provide sponsored games and trivia, or work with us to create a one-of-a-kind experience that invites guests to interact with your brand. Screens utilize touch and motion, full audio play and record, video, and can connect with guests' mobile devices and link to their social networks. And we capture it all! Metrics from the IMZ include impressions, awareness, attention time, dwell time, male/female and age demographics, as well as the number of started and completed interactions. We'll work with you to develop a custom reporting structure and timeline.

IMZ Interactions


Plays on launch weekend


Plays to date


Guest conversion rate

Our IMZ Games

Top Popper

As kernels of popcorn, along with obstacles like cell phones and 3D glasses, fall from the top of the screen, guests have to tap the popcorn to earn points and become champion!